Luxury Sleep, Crafted in the Heart of the Ozarks
At Foreverbed, we believe sleep is more than rest — it’s renewal, health, and inspiration. Founded by Brian Croft in 2012, Foreverbed was born from a passion to elevate the mattress beyond a commodity into a work of craftsmanship, wellness, and beauty.
Each Foreverbed is designed and handcrafted in our Webb City, Missouri atelier, using only American-made materials and a meticulous process that rivals the world’s most exclusive luxury brands. We honor both Old World techniques and modern innovation — blending hand-tufting, breathable natural fabrics, and our proprietary nested honeycomb coil system to deliver unparalleled alignment and comfort.
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Our Difference
• Handcrafted in Missouri – Every mattress is made by artisans in the Ozarks, ensuring authenticity and quality.
• Proprietary Design – Our honeycomb-nested coil system provides unmatched support, breathability, and longevity.
• Personalized Luxury – Clients may choose fabrics, handles, and even custom labels, transforming each mattress into a bespoke creation.
• Wellness First – All materials are CertiPUR-US® certified, free from fiberglass and formaldehyde, chosen for breathability and safe, restorative rest.
• Lifetime Guarantee – Every Foreverbed is built to last for generations, backed by our lifetime warranty.
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More Than a Mattress
Foreverbed is not just about sleep — it’s about living well. We believe renewal comes from deep rest, and our mission is to help people rise each morning stronger, healthier, and ready to soar. Our Foreverbed Mission Eagle symbolizes this belief, inspired by Isaiah 40:31:
“They that wait upon the Lord shall renew their strength. They shall mount up with wings as eagles, they shall run and not grow weary, they shall walk and not faint.”
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The Foreverbed Experience
Visiting a Foreverbed showroom is unlike any other mattress store. Our spaces are designed as luxury ateliers — serene, intimate environments where our sleep consultants guide you through a personalized 90-minute fitting. We take time to understand your sleep habits, posture, and wellness goals, so you can experience the life-changing difference of true luxury rest.
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Our Commitment
From the Ozarks to the world, Foreverbed exists to craft more than mattresses — we craft renewal. Whether you are furnishing your dream home, lake retreat, or seeking the ultimate investment in your health, Foreverbed stands as your partner in lifelong luxury sleep.
Built to Last a Lifetime
Every Foreverbed is more than a mattress — it’s a lifelong investment in restorative sleep. Handcrafted in the Ozarks with American-made materials, our beds are built to endure through decades of use without compromise. From breathable natural fabrics and CertiPUR-US® certified foams to our proprietary honeycomb-nested coil system, each component is carefully chosen for strength, safety, and performance. This is why we confidently back every Foreverbed with a lifetime warranty — because true luxury should last a lifetime.
Handcrafted in the Ozarks
Step inside our Webb City, Missouri factory, where every Foreverbed is brought to life by skilled artisans. Here, tradition meets innovation — from hand-tufting to precision coil assembly — ensuring every mattress is crafted with the utmost care. This is more than manufacturing; it’s a testament to our belief that true luxury begins with craftsmanship you can see, feel, and trust.